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This season love Asics intellectual tea together Rene, lively and beautiful SHE launched a leather texture T with bands, cool movement, the gradient mirror popular buckles different styles of shoes different people to meet the demand for the shoes.Elegant people like the texture of the leather, the the workplace OL like mirror fashion, the student-like style of movement.Pointed high-heeled shoes, lovely stitching round-heeled shoes, plain low-heeled shoes, we can easily see from the name of these shoes season Asics Originality designers, pointed, round-headed, fashion simple, one to meet your requirements.Rene Liu as chic and elegant wind mainly playing classic simplicity with fashion bananas with shell accessories pretty shoes, giving the impression that the prudent and generous.SHE-represented youth style fusion of fashion elements, wind movement, candy-colored mix of various popular ... bring unexpected beautiful effect.Piercing Rene elegance to young and lively as SHE.This season you must not miss is the love Asics Fall New listing because there both elegant and comfortable, but also no shortage of young beautiful, will be able to meet the needs of your different occasions. Deep mouth high heels AsicsDaphne aesthetic fashion unique vamp design, plus the the shining crowd of electroplating with both perfect combination because you pretty crush or personality sexy crush appropriate to show the charm. Heels dimensional AsicsDaphne floral tip round decorative flower embellishment, gives a sense of luxury, another sort of ladies lovely atmosphere, Sex and the City, walking in the forefront of fashion crush their beauty not to be missed shoes. The AsicsDaphne classic fashion metal buckle high heels shoes has 360 degrees of perfect outline, you can mix and match a variety of single items, Dafu Ni season's super popular commodity Oh.

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Timberland to create Chinese famous shoes brand

Core Summary: The journey of a thousand miles begins with a single step, the foot for a person of importance is self-evident.A pair of children's shoes, not only in relation to each of the children wearing health, also devoted the whole community of sincere caring for the future of the motherland ".The children are at the most critical stage of growth and development, the shoe is appropriate or not, and is critical to the health of children.A good pair of children's shoes, not only to protect the foot from against the outside world, but also in line with the characteristics of the children's growth and development of physiological function foot. Children's shoes consumption characteristics different from the adult shoes, and product quality requirements than adult shoes.Children's shoes user groups of children in the developmental stage of their skin and the resistance is very weak, and requirements for the product than the adult products is much higher.Therefore, only the perfect product to be invincible.Good product will directly determine the parents for the purchase of children's shoes brand and trust. The Shoes Shoes Co., Ltd., general manager of Guangzhou from Kang Kang Shunming led his team has been to walk happy, healthy life as the slogan, brand development and growth.Guangzhou from Sport shoes Footwear Co., Ltd. is located in Tianhe District, Guangzhou City, Guangdong Province, is a research and development design, production, sales in one of the modern children's shoes operating companies.The company's own brand the Timberland (MARLOT), its products have been enjoying a leading position in waterproof breathable technology performance.The company hired Italian shoes design guru, environmental protection, health, lightweight, comfortable Timberland brand shoes products technology used to develop hundreds of fashion classic children's shoes, selling in China, Russia, the Middle East, Europe and other parts of the world.Business spirit of good faith, innovation, and constantly design and develop new products, force Timberland will create a Chinese famous shoes brand to the world. Timberland snow boots weather starting to turn cold, each brand's upcoming fall and winter children's shoes, Timberland has launched the latest children's snow boots, shoes for children 4-16 years old which is windproof and waterproof fabric, the warm air inside is good , TPR non-slip outsole, to better ensure the safety of the wearer. The waterproof breathable schematic diagram Timberland shoes features: wind and warm in the strong winds to prevent penetration; marlottex waterproof breathable membrane is a natural substance exclusion of moisture, it can completely block the entry of rain and snow; high breathability, comfort, Khan The gas can easily pass through the thin film evaporator to keep the body dry and comfortable.

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Shoe Timberland brand strategy of professional basketball players

Chinese shoes network, October 18, when all brands with great fanfare to the all-round development of various fields at the same time, to focus on professional basketball shoes Timberland, we can not help asking: Timberland Why specifically do basketball shoes?In a competitive market, Timberland is how the rise in market segmentation?Features positioning is how Timberland become the leader of the street basketball?In an interview with the Timberland Sporting Goods Co., Ltd., chairman Cai Jinhui, we have witnessed the rise of a brand legendary. Timberland strong advocate for street basketball culture, derived from the corporate brand of "basketball players" strategic positioning.From the earliest choose the sport of basketball, and later developed into professional basketball, based on the professional quality and now focus on street basketball.Why is this evolution?What is the connection with the changes in the pattern of consumer environment as well as the brand? Cai Jinhui: We have been focused on professional basketball, and continue to deepen.First as a "basketball players", the requirements of the product must be professional, followed by basketball's preferences must be "professional", In other words, the basketball players not only to love basketball, but also know how to basketball.We have to do is constantly basketball culture, basketball go deeper, wider direction do most professional basketball shoes for basketball players.Due to an overall increase in the level of social life, whether it is on or for the protection of the body from the appearance of style, fashion, etc., and now more and more consumers prefer professional, I believe that after five years, each consumer It will be equipped with a set of professional shoes are suitable for all kinds of sports.Our goal is not only for exercise professionals has excellent professional sports shoes, and to make more amateur sports people to have Timberland professional sports equipment. Timberland chose to walk the path of differentiated competition in the road, to be broken down in the macro market grasp on the market, to find out our strengths, our specialty, and embark on a specific Timberland features. Timberland products has unparalleled advantages, basketball equipment to provide the most professional basketball players? Cai Jinhui: Timberland product structure, 1/4 doing street basketball, 3/4 to do professional basketball.Began making shoes, from 93 years and 96 years as Fila, And1, Prince, and other well-known international brand OEM.15 years in the shoe-making process, learned a lot of things, especially foreign advanced technology research and development, standardization of production, process monitoring, team management, these Timberland product quality to provide a strong guarantee.In addition, by virtue of the international leader in the innovation and development capabilities, the the Timberland Group R & D center is the title of the footwear industry in Fujian Province, the first provincial-level technology center has developed a "palm kinetic energy", "Heaven shield" three technology patents and nine appearance design patent, and won a number of national honorary title of "National Inspection-free products, free export inspection, Chinese famous brand, well-known trademark".It can be said, has been a leader in China basketball shoes, Timberland. In our opinion, based on the advantages of Timberland professional basketball, brand positioning prefer street basketball players.Street basketball and professional basketball is contradictory? Cai Jinhui: In our impression, street basketball is playing tricks, but useless, but the street basketball tricks basketball are two completely different concepts.Acrobatic street basketball dribble, pass and dunk imaginative integration with strong Hip-Hop music, while the emphasis on style, freedom and creativity, but also need to have a strong arm, waist power, jumping ability, perfect movements with, these are professional basketball must possess the following qualities.Only on Earth, including a complete 720 ° turn around dunk in the air Mr.720 street ball go past the Sky "tour activities in this year's Timberland.Mr. 720 is recognized as the world's the dunk strongest, he's far higher than the level of the the boring NBA dunk contest champion.This is the power of street ball and charm. Street basketball and professional basketball does not contradict the professional basketball can get the best display and use of technology in street basketball.Challenges Basketball limits, show, street basketball is still no basketball skills and performances pursuit.Fuller interpretation of a new generation of young people to an open, free creative spirit.Stimulate the basketball culture, but also through the culture and community of street ball culture so that more people gather together to join the basketball in this family, experience the joy of basketball, the basketball while playing while playing for faster, better popularization.


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Timberland brand shoes targeting era "sunrise" opportunities

If the children are eight or nine o'clock in the morning sun, and then the children's shoes is a sunrise industry in the future.At present, China's industry reached 100 billion yuan market scale.Along with the fourth baby boom, the shoes industry first sounded the Assembly of the wealth.Children's shoes of rigid demand calling for the rise of the Champion brand children's shoes, children's shoes was also known in the industry as a gold mine in the footwear industry.According to the authoritative department data show that China has become the world's largest children's shoes market potential can be described as immeasurable. In this context, the well-known brands have cut the Chinese children's shoes, a huge piece of cake.Such as Timberland, Timberland, Timberland, Timberland, 361 degrees, also have very military shoes market.The opportunities and challenges, the footwear industry as a whole when staring at the shoes market is bound to usher in a large-scale war without smoke, but also will give rise to the birth of the Champion brand.Based on the observation of domestic shoes market for several years, experts found a top brands to stand out in this fierce competition.It is well known as Timberland.Therefore, the following may wish to come together to observe a number of operators under the Timberland brand strategy. Accurate brand positioning Timberland was founded in 1988, has many years of production and operations experience, is a collection development, production and management as one of the high-performance integrated enterprise.Elite team with strong corporate strength, robust, large market district Timberland skillfully all the highlights of their own brand is presented to the market by the unanimous praise of our customers, Timberland also makes solitary marked only solution to do the same grade the most fashionable shoes enterprises, the best product, the lowest price of the three most. Superb technology process a long time, children's shoes always adhering to the concept of the child is the cause of our lifetime, from development to design, production planning, research, all manufacturing processes are produced in strict accordance with national standards.Advanced footwear lines rely on the professional and technical skills, incorporating the latest design concept, the introduction of modern equipment, import a new scientific management mode, making the production of shoes to achieve not only inexpensive, but also playful and cute.In order to make the children more comfortable to wear, breathable Timberland children's shoes fabric are still in with a superior head layer cowhide, sheepskin, inside the head layer pigskin selling products developed regions such as Western Europe, North America and Hong Kong and domestic large and medium-sized cities favored by consumers. A novel channel edge control stresses quality and credibility of the tree, heavy service Timberland children's shoes market concept.With a full choice of terminal shop design, product display, hall music excellence, to provide consumers with the most attentive service, which also won the the consumers trust agreement, the full support of its brand dealers are making the Timberland brand major commercial buildings in the country have an extensive sales network.Today, Timberland quarterly also will provide consumers with the most fashionable about 400 models, the most high-quality children's shoes products to meet the needs of children and young people of different ages wearing. Thousands of Amoy million Luk hard, Chuijin the Until the beginning of the gold.In today's competitive market, Timberland shoes brand will continue to work together more entrepreneurial elite courage, Nuggets shoes market with new wealth.

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Still dazzling color SUPRA S1W new fall and winter color

The SUPRA color, and his high-top sneakers settings has increasingly become popular in recent years, while the domestic part of the shop, also in recent years, began a formal sale SUPRA also proved his success. Recently SUPRA still bring us a new feeling, launched a new version of the color of the brand-new the S1W shoes type of autumn and winter, recently popular purple elements also appear in the new version of the color, which, while more noteworthy is gray orchid with frosted transparent bottom of the color, the overall set similar to the recently popular several popular Nike shoes, but with obvious SUPRA style but very worth noting, the series has been in the SUPRA official can buy.

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Brand output leading independent European market new flair insisted "We make shoes and shoes should be good to do it the best concept SUPRA always will be a brand name as a main line of sustainable development, and shoe-making powers Italian cooperation, the introduction of advanced technology, equipment, personnel and management philosophy, so SUPRA maintain high quality and fashion.Join the Madrid Agreement, from the protection of intellectual property to create an external environment for SUPRA. In 1998, three well-known shoe companies in Italy Faer Ka, A the calendar Di, Herault Stan SUPRA brand OEM production, when the first batch of OEM production of 200,000 pairs of SUPRA shoes in the European high-end market.This pin estate marketing model, not only creating a national footwear brand to the output of the first of its kind, and successfully bypassed the EU's technical barriers and anti-dumping barriers.Since then, SUPRA have in the United States, Brazil, Cuba and other countries and regions to establish a marketing agency.

Timberland sailing series clothing and shoes to accompany you to the wind and waves

Launched at the same time with the a Formentor Series jacket male and female models Cooltouch sailing flight jacket.Wild fence color Plaid revealing a mature and restrained temperament, fabric using Cooltouch technology, effective quick-drying moisture to drain away quickly, keep cool and dry.

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Timberland season also brought colored T-shirt and shorts, fashion lazy people do not have to think hard and can easily play you in the summer dress! The bright red male models lightweight poplin nautical shorts continues to heat up the popularity of this year following last year's hot bright red so you revealed in a mature like a lovely touch of sunshine boy, extra points for your charm index instantly.Canvas Cargo Shorts not only wear resistant ripstop and washed old retro fashion, with the Navy Wind nautical striped POLO shirt, immediately turned outdoor sportsman summer.Female models short-sleeved retro POLO shirt and solid color short-sleeved T-shirt this season is also playing the color game with UV protection and antibacterial function, ideal for summer outdoor wear. An adventure is worth a thousand days of easy living comfortable, it is time for those ready to make the cells in the body are all released your summer should not be no beach and surf.This summer Timberland sailing series clothing and shoes to accompany you to the wind and waves across the horizon!

Paul brand shoes on the international market journey

As we all know, in addition to being the most populous country, is also a well-deserved reputation of the consuming countries.From daily necessities to the high-end luxury goods, the current rise in the standard of living in this kind of consumer trend of rapid growth.Women groups as up half the sky, the proportion of consumption accounted for half of the country, partly due to the improvement of the social status, on the other hand is the marketing strategy of the enterprise business.According to statistics, in shoes consumer now has exceeded 10 billion pairs the amazing data not only highlight the strong spending power of women, also proved that the shoes behind huge opportunity. Industry sources said that small and medium-sized cities in China in the next decade shoes market will be the extraordinary speed of development and huge market capacity will be beyond imagination.In recent years, China has created an endless stream of brand shoes, however, the lack of a strong brand with a world-class influence Worse, shoes industry gradually showing scattered market heteropoly brand plagiarism rife.Not only damage the healthy and orderly market environment, it is difficult to meet the growing demand of the mainstream class, in this context, the entry of foreign brand shoes and rise to become a beautiful landscape.Stimulate the Chinese brand shoes introspective, but also for the Chinese female consumers bring international quality and service. USPA Paul brand shoes from the U.S. is in the development of the Chinese market and the growth of successful cases.Since the United States Polo Association footwear distributor in China so far, always been committed to the promotion and sales of the brand on the U.S. Paul Guangzhou Chuanma Shoe Co., Ltd. in 2006.2012, based on the successful operation of the Paul men's, again integration of internal and external quality resources, Paul shoes further into the Chinese market, opening up a new round journey. The American Paul shoes shoes and apparel brand has 123 years of operating experience, leading by one hundred renowned designers from the United States, Italy, Hong Kong and the Mainland creation, combined with domestic and international forefront of trends to create a sleek brand shoes.Paul brand shoes in the United States to introduce the advanced concepts of professional Asian precise positioning of the foot design, use of advanced production equipment and high-end production of materials by virtue of class shoe MingJiang to ensure the comfort and quality of each shoes.  As if the the Paul brand LOGO signs of American sport of polo, heritage classic and innovative.Led Paul Guangzhou Chuanma Shoe Co., Ltd. brand shoes, constantly thinking and practice of the accumulation process, adhere to good brand carriers, and grow together with the agent's brand, created numerous market miracle.The companies have established a perfect marketing network in the country, in cities.

Visits to the world's best shoes birthplace

Style, hand-painted shoes on a shoe tree to make it more suitable for the foot.To know the machine production standards manual pursuit is perfect, this is the significance of the handmade. The first pair of shoes in the world who do not know at what time from the person's hand, but just a look at the shoe history up to hundreds of years, you will find a group throughout Italy people.Since 500 years ago, the Apennine Peninsula shoemaker who began to try with a variety of leather bags in the feet when the shoes on the fate of this country can not be separated, as God has given Italy's boot-shaped homeland.Not long ago, we should be the Italian Trade Commission (ICE) and the Italian National Footwear Association (ANCI) was invited to Italy from interviews, to explore the secret behind the legend of footwear Kingdom. "In ancient times, the inhabitants of the Italian peninsula, is the famous leather craftsman, so the first workshop of handmade shoes in Italy.For centuries, this traditional shoe-making process is not particularly large change has been passed down.Now, 60% of the shoe factory in Italy still stick with manual or semi-manual way to do shoes. 'Frank, former president of Italy Peel Renda the shoe masters Federation (Consorzio Maestri CalZAturieri del Brenta) Bahrain (Franco Ballin) said. In many traditional crafts are dying fitted with glass sent to the museum, "production", "large-scale" into commercial areas of key words, 60% of this figure is really surprising, it means that for hundreds of years in Italy The people have been hand-shoe technology cherished and protected. Indian philosopher Osho in his book "When the shoes fit," he wrote: "When shoes right time, the foot is forgotten."This sentence is simple but a way to explain the essence of the shoes Philosophy - Only the shoes and feet to reach a comfortable rapport, feet before they get real freedom This is shoes gold values, but also the aesthetic of the shoes vertices. Italians this point obviously understand quite thorough. 'Comfort is one of the most important features of Italian shoes, the foremost pursuit Italian shoes.Once you put on a pair of Italian shoes, I believe you would be very difficult to endure just look beautiful but not comfortable shoes. 'Italian Trade Commission (ICE) Chief coordinator Laspina said. When you see a pair of printed with the words "Handmade in Italy" shoes when, in addition to the price of money, you also know what other special?Not rush the first bruising to identify those vocabulary accumulated in a pair of shoes, their usefulness is limited, as the answer, I found after visiting Italian handmade shoe gurus like SiLVano Lattanzi handmade factory.